10% OF PROFITS GO TO CHARITY | FREE SHIPPING ON ORDERS OVER 100$

OUR STORY

Truly American Apparel is a veteran owned and operated company that offers a selection of first responder and military branded apparel.

Truly American Apparel is a 100% veteran owned and operated company, set out to create a product that Americans can be proud of. We believe in the power of giving back. Therefore, we give 10% of our proceeds to your choice from our favorites charities. At Truly American, you are not only getting a quality branded product, but you are also helping other Americans in need.

As Americans, it is in our culture to persevere through adversity. Not only do we endure these hardships, we overcome them. From our Declaration of Independence we have had to fight for our great nation. We have been unafraid in the face of civil war, great depression, World Wars, civil unrest, terrorism and as a Nation, we have shown audacious valor. Along with these triumphs, we have had to show resolve in our personal life. Whether it is losing a loved one defending our freedom, or losing someone to a horrific disease. Americans will never fight alone. Every person, every gesture, every dollar, every sacrifice goes a long way. We prevail because of who we are. To conquer adversity and becoming stronger in the process is TRULY AMERICAN.

Our goal and mission is to support the people who built the foundation of this country. We feel patriotism is not a quality unique to men in uniform; patriotism is an emotion that unites all Americans, in which we set out to create a product that Americans can be proud of.

Most patriotic and veteran apparel brands are overly aggressive, portraying an emotion through fabric that is often misleading and misguided. Being TRULY AMERICAN is not by proving to be the tough guy, but by showing a definitive amount of support and desire to serve those around you. That is our mission. To promote genuine patriotism through creative expression in our designs for our veterans. Military, first responders, and anyone that is Truly American.