First Look: Truly American Apparel's First Year in Business
Truly American Apparel was curated by two active duty military men who were faced with adversity to overcome big injuries that we each sustained. While recovering from our injuries, we wanted to challenge ourselves in another avenue which was to start our own business. Although we had no previous business experience, our goal was to create a great apparel product that our customers would be proud to wear, while also giving back by contributing to charities we believe do a great job of helping others in the community.
Sticking with the initial objectives, the concept first started by finding the quality materials for our product lines and conducting research to select the charities we would work with. After diligent time and hard work to get the concept off of the ground, Truly American Apparel launched in May of 2018.
What makes Truly American Apparel unique from similar concepts, is that we allow our customers to make a donation to a charity of their choice when purchasing product from the online storefront. We found three great foundations to promote within the business model to allow the customer to make their own selection as to which charity they wanted to contribute to, in which 10% of the proceeds goes to. We are now on-track to donate over $1,500 by the end of this year, the first official year in business. To see the list of our amazing charities, visit our charities page here.
In addition, Truly American Apparel has partnered with two events in the LA area which assists and supports underprivileged families. Truly American Apparel was blessed to also be a part of the following events/partnerships in their first year of business:
Clever Talks 2018: Made in America:
On October 11-12, 2018, Truly American Apparel attended “Clever Talks: Made in America”, a two-day Expo for Tactical & Veteran owned companies. The team was able to interact with influencers and other companies such as Jocko Willink (Author, Retired Navy SEAL), Tim Kennedy (Army Ranger & UFC Fighter), Graham Allen (Veteran Influencer), Evan Hafer (Black Rifle Coffee CEO), Nick Palmisciano (Ranger Up CEO), and other public figures. Although we were the small fish in a big pond, our team was able to talk with many amazing veterans that were well into their business careers that were more the willing to share some advice.
You can view the conference trailer here: https://youtu.be/PHB4HbdEflg
Pin-Ups for Vets
As a result of the networking done at Clever Talks, the team was able to meet the lovely women who run Pin-Ups for Vets.
Pin-Ups For Vets raises funds to improve Veterans' healthcare, donates funds to VA hospitals for medical equipment and program expansion, improves quality of life for ill Veterans across the United States through personal bedside visits to deliver gifts, promotes volunteerism at Veterans Hospitals, supports homeless Veterans with clothing and calendar gifts delivered to shelters, boosts morale for military wives and female Veterans with makeovers and clothing, and boosts morale for deployed troops through delivery of care packages.
We highly encourage anyone reading this post to check out their website for more details. You can watch a video clip of Pin Ups for Vets by clicking here.
This organization was so impressed with our gear at Truly American Apparel, that they decided we were the perfect match to be included in their retail gift shops in select US military museums. You can now find Truly American Apparel in the USS Midway Museum, a maritime museum location in Downtown San Diego, California at Navy Pier, as well as the The National Museum of the Marine Corps located in Triangle, Virginia near MCB Quantico, and the Gettysburg Museum Store in Gettysburg Pennsylvania.
The team at Truly American Apparel is looking forward to greater events and additions to come in 2019!